Genre Theory

Genre: a class or category of artistic endeavour having a particular form,content, technique



Video examples

Goodwin:


Sells the band as a brand with a lot of close ups as well as making the listener fell as though the band are singing to them. They follow pop characteristics

The video has no performance apart from the leader singer lip syncing. The video is more focused on the concept or narrative behind the song which is a common characteristic more rock music. Rock music can also have more performance based videos for example Fall Out Boy's Save Rock'n'Roll focuses of the band playing the music rather than the narrative.
Loop:

The video is mostly pop with an electronic mix to it. It stays mostly pop but brings in elements of electro in the music and lights of the visuals
Brings in indie music traits such as the upbeat stringed instrument of top of the drum beats but the colours and theme are more aligned with the rock genre.
Collins:

 Has a pop feel to the music with bright lights and colours but the costume and makeup are punk. The themes are also more punk with the ideas of never growing up, excessive alcohol use and performances.
Grant:


Meghan Trainor is a good example of a pop artist that follows Grant's theory. She is always wearing makeup. Her clothes are up to date with fashion trends. Her music videos are usually bright and colourful. There is usually a dance number in her videos and she is usually the focus of the video, with a lot of close ups on her.

Impact on ideas:

1. These theories will have to be considered in the planning of the video. We would have to decide which theory we wanted to employ more than the others
2. Grants theory is something that will definitely be used in the work we do. Its clear that genres do have forms and conventions. We will be employing rock conventions in the video, on the digipak and on the website. The colours will be ones that has associations with the rock genre such as black and dark red. It also gives us a framework to work within.
3. Loop's and Collins theory has given me ideas that would allow use to break the conventions suggested by Grant. We could borrow aspects from the indie genre such as pastel colours and uses them in the digipak and website. As we haven't finalised a song as this moment it is difficult to say whether this would work but i believe that one of the songs would work with these colours very well and allow use to make a rock hybrid digipak and website that might be very effective.
4.  Goodwin's theory is something that will be considered in the planning of the video.