Past Students Work Inspiration

• Desaturated footage while the band perform contrast with the colours of the narrative. 
• All band members know how to play and look convincing.
• The lip sync is slightly off on some parts of the video.
• Range of different shots that match the tempo of the music and make the video look like it flows.
• All the performers are convincing at doing what they are doing.
• The narrative is simple with no overly complicated elements that make it more effective.
• The genre is clearly rock and this is shown through the clothing that they all wear and the general look of the video.
• The editing matches the tempo of the music meaning it speeds up at the end of the video linking the lyrics and visuals like Goodwin's theory suggest. It makes the video seem more chaotic,

Idea gained from this:

• If the song allows it, have the visuals desaturated as it makes them seem more emotional and serious
• Included some type of narrative and it breaks up large chunks of performance, giving the audience something else to focus on as well as fitting the conventions of the rock genre. 
• The themes should be simple and easily replicated as they will also have to be used on the website and the digipak. This video has a good example in the shots of the boy with piles of paper around him. 
• Use people in the video who know how to perform and are used to doing it in front of the camera. This will make the performance look more believable.
• Have the editing pace match the tempo.
• Include a variety of shots from different distances and angles.