Inspiration from promotional package research

My research has given me a clear idea of how bands and labels promote songs and albums. I have seen that the website matches the colours and often the fonts that are used on the album cover. This gives me an idea as to what the website should look like as whatever colour scheme I choose will also have to carry over to the website. However this inspires me to be more creative with the images used on the site as it will give the site and digipaks individuality. The Twenty One Pilots website was fairly simple which made the whole site more aesthetically pleasing to me. This is something to consider when I make my own as if I liked it then its likely that other people would also like it. It has also shown me the importance of cross platform promotions as it make sure that the music is heard  one way or another. It spreads the music to as many people as possible. Having the video featured on social pages allows people to share what they see with their friends which makes for a more successful promotion campaign. 

I also has given me some inspiration for the digipak as so far I have only seen then with images and photographs featured. The digipak that I saw for this album gave me the idea of using patterns and colours instead of images and pictures. I liked the different circles with the patterns which gives me an idea for my own digipak. I could have a series of shapes behind the image of the band possibly. I could edit out the background of what ever image I use and replace it with specific pattern of shapes. I think this might look good but I would have to test it before i make my decision on it. 

I also think that it would be very useful to make a fake twitter account for the band that we have as it would make the products seem more real and have that realistic quality. Creating an account like this would allow us to promote the song we do as if it were a real bands production. It would also allow the websites to have real links and icons that would make the website look more professional and real. A facebook page might also be a useful fake resource to create as again it would make the website seem more legitimate and real.